SBCC plays a cross-cutting role to support malaria programming by focusing on evidence-based SBCC approaches to positively influence knowledge, attitudes, practices and social norms of both end beneficiaries and service providers. SBCC are designed to:
- Reach populations who are at risk of disease transmission (e.g. mobile populations),
- Facilitate identification of people with asymptomatic infections and link them to relevant services,
- Improve treatment seeking behavior and adherence to treatment,
- Inform communities of the optimal timing of malaria control interventions,
- Encourage preventive behaviour,
- Disseminate the information about availability of diagnostic, treatment and preventive services in the area.
SBCC objectives should be defined for different target groups including individuals at higher-risk and their communities, service providers and policy makers who can change the environment (Figure). Interventions should be designed to target key audiences at all levels, simultaneously to achieve sustainable and positive changes in individuals’ behaviors as well as strengthen health systems to ensure adequate response to increased demand on quality malaria services.